Digital Marketing & E-commerce Portfolio

SAMIULLAH

PAID ADS E-COMMERCE SHOPIFY DATA & ANALYTICS BUSINESS OPERATIONS

4+ years of hands-on experience in Digital Marketing, E-commerce, Paid Advertising, Shopify and Digital Growth, with a background in Software Engineering.

Based in Abbottabad, Pakistan — Available for Remote Roles in International Market
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BS Software Engineering
Portrait of Samiullah

SAMIULLAH

Digital Marketing & E-commerce Specialist

4+ Years Practical Experience
Meta • TikTok • Google Paid Advertising
About

ABOUT ME

Combining practical marketing strategy, e-commerce operations, paid advertising, and a data-minded Software Engineering education.

I'm a Digital Marketing & E-commerce Specialist with 4+ years of hands-on experience across paid advertising, e-commerce management, work. I plan and run Meta and TikTok ad campaigns, build and customize Shopify stores, and shape the creative and copy that go into them — combining a marketer's instinct for what converts with a technical, builder's understanding of how the store and the funnel actually work underneath.

I'm currently completing a BS in Software Engineering at AUST (Undergraduate), which shapes how I approach marketing: structured, testable, and grounded in data rather than guesswork. That combination — marketing strategy, e-commerce operations, and technical/web capability — is what I bring to a team.

BASED IN
Abbottabad, Pakistan
EXPERIENCE
4+ Years
Paid Ads & E-commerce
EDUCATION
BS Software Engineering
AUST (Currently pursuing)
AVAILABILITY
Remote Opportunities
International

Connected Growth Approach

  • ✓
    No Silos: Campaigns, ad creative, landing pages, and Liquid code managed as one fluid funnel.
  • ✓
    Data Over Guesswork: Engineering mindset applying A/B hypothesis testing to both ad copy and web UX.
  • ✓
    Conversion Architecture: Custom Shopify themes optimized for lightning speed, trust building, and instant checkout.
Discuss Project Alignment
Capability

CORE SKILLS

Focused capabilities across digital marketing, e-commerce, analytics, operations, and creative execution.

01

META ADS

Campaign setup, audience & creative testing, optimization and scaling on Facebook & Instagram Ads Manager.

02

TIKTOK ADS

Campaign structuring, creative-led testing, spark ads, and performance optimization on TikTok Ads Manager.

03

PERFORMANCE MARKETING

Full-funnel campaign management focused on measurable outcomes — leads, orders, CPA reduction, and efficient spend.

04

E-COMMERCE STRATEGY

Product research, positioning, price anchoring, and customer acquisition strategy for high-growth online stores.

05

SHOPIFY

Store setup, theme customization, product merchandising, and landing-page optimization for e-commerce businesses.

06

DATA & ANALYTICS

Microsoft Excel, KPI tracking, business reporting, and performance analysis to turn activity into clear next actions.

07

BUSINESS OPERATIONS

Employee and attendance data analysis, workflow support, and practical reporting for operational visibility.

09

CREATIVE STRATEGY

Planning static and short-form video ad creative, hooks, pattern interrupts, and structured creative testing matrices.

10

COPYWRITING

Persuasive ad copy and landing page copy engineered to move a targeted audience directly toward purchase action.

Case Studies

SELECTED CASE STUDIES

A practical overview of campaign, e-commerce, and reporting work. Results are shared only where verified.

CASE STUDY — 01

E-COMMERCE STORE SCALING & FUNNEL OPTIMIZATION

Shopify + Paid Ads Funnel
OBJECTIVE
Support product research, store readiness, and a clear campaign launch plan.
STRATEGY
Review audience, offer, product-page messaging, and campaign structure together.
EXECUTION
Shopify store setup and optimization, creative direction, and performance tracking.
OUTPUT
Campaign structure and optimization work aligned with the store experience.
KEY LEARNING
Keep creative, product information, and reporting connected throughout the workflow.
PLATFORM
Shopify
FOCUS
Product research
WORK
Store optimization
WORK
Creative strategy
WORK
KPI tracking
STATUS
Portfolio overview
Shopify Analytics Dashboard — Revenue Growth
Product Performance & Order Volume
Flagship Product Bundle A 1,840 Orders ($128,800)
Upsell Expansion Kit B 980 Orders ($58,800)
Cross-sell Addon C 600 Orders ($28,460)
CASE STUDY — 02

META & TIKTOK PAID ADS CAMPAIGN STRUCTURE

Paid Ads Manager

Meta and TikTok advertising campaign setup, creative testing, audience review, optimization, and reporting.

PLATFORMS
Meta + TikTok
METHOD
Creative testing
METHOD
Audience review
METHOD
KPI tracking
OUTPUT
Reporting
STATUS
Portfolio overview
Campaign Architecture & Ad Set Testing Pipeline
STEP 1: PLAN
Objectives, audiences & creative angles
STEP 2: TEST
Review creative and audience signals
STEP 3: OPTIMIZE
Document learnings and next actions
Creative

AD CREATIVE STRATEGY LAB

Methodology: Start with distinct hooks and angles at small budget to earn attention before scaling spend.

My approach to creative testing: start with several distinct hooks and angles rather than one polished ad, run them at small budget to identify what earns attention in the first few seconds, then double down on the format and message that performs — static or short-form video — before scaling spend. Copy and creative are tested together, since the two rarely work in isolation.
VIDEO ADS (TIKTOK / REELS / SHORTS)

Hook 1: Visual Shock

Stops scrolling in the first 2 seconds with high curiosity.

Hook 2: Pain Point Focus

Directly addresses consumer frustration before solution reveal.

UGC / Authentic Testimonial

Selfie-style video driving organic social proof trust.

STATIC ADS & COPY ANGLES

Static Ad — Angle A

High-contrast product typography & benefit callouts.

Static Ad — Angle B

Promotional anchor with price anchoring & bonus gift.

Before / After Creative

Direct visual proof comparing old alternative to new results.

Build

SHOPIFY & E-COMMERCE PROJECTS

Stores built or customized — theme structure, product and landing pages, and the trust and conversion elements used to turn visits into orders.

Shopify analytics dashboard for Lexa Mart
E-commerce project screenshot 2
E-commerce project screenshot 3
E-commerce project screenshot 4
E-commerce project screenshot 5
E-commerce project screenshot 6
E-commerce project screenshot 7
E-commerce project screenshot 8
E-commerce project screenshot 9
E-commerce project screenshot 10
E-commerce project screenshot 11
E-commerce project screenshot 12
E-commerce project screenshot 13
E-commerce project screenshot 14
E-commerce project screenshot 15
Content

SOCIAL MEDIA & CONTENT CREATIVE

Structured content planning, audience engagement, and campaign social creatives.

Structured Content Calendar Workflow

30-day scheduled publishing calendar for consistent brand visibility and audience nurturing.

30-Day Strategy
Mon
Reel Hook
Tue
Carousel
Wed
Story Offer
Thu
Static Post
Fri
UGC Review
Sat
Engagement
Sun
Q&A Live
Proof

WORK PRINCIPLES

A professional approach centered on clear reporting, thoughtful optimization, and practical collaboration.

Reporting & Analysis
KPI Focus
Track relevant campaign, store, and operational metrics to make reporting more useful.
Campaign Workflow
Test • Learn • Refine
Use structured testing and documentation to guide the next iteration.
“

Campaigns are stronger when the advertising message, product information, store experience, and reporting are reviewed as one connected customer journey.

E
E-commerce Perspective
Store & campaign alignment
“

A Software Engineering background supports a disciplined approach: define a question, track relevant data, document insights, and improve the process.

G
Working Style
Structured and collaborative
Summary

WHY WORK WITH ME

Bridging the gap between paid traffic acquisition and technical web store conversion.

Most marketers can run ads. Fewer can also build and troubleshoot the store those ads point to. I sit across both — digital marketing, e-commerce operations, and web/technical work — so campaigns, landing pages, and the store experience are handled as one connected system rather than separate handoffs.

DIGITAL MARKETING E-COMMERCE SHOPIFY OPTIMIZATION DATA & ANALYTICS CREATIVE STRATEGY PAID ADS

I'm looking for a remote role where that combination is useful — a team that wants someone who can plan a campaign, build the page it lands on, and read the resulting data without needing three different people to do it.

CAPABILITY AREA TRADITIONAL MARKETER SAMIULLAH (GROWTH ENGINEER)
Paid Campaign Management Runs standard ads Structured A/B testing & creative hook matrices
Shopify & Store Optimization Store and campaign work handled separately Product-page clarity, merchandising, and campaign-to-store alignment
Funnel & Conversion Optimization Focuses on ad copy only End-to-end alignment: Ad Hook ➔ Landing Page Speed ➔ Checkout Trust
Resume

PROFESSIONAL SUMMARY

Digital Marketing & E-commerce Specialist with 4+ years of practical experience.

PAID ADVERTISINGE-COMMERCESHOPIFYDATA & ANALYTICSBUSINESS OPERATIONSCREATIVE STRATEGY

Currently pursuing a BS Software Engineering at Abbottabad University of Science & Technology (AUST). A downloadable resume can be added here when the final PDF is available.

Request Resume
Get In Touch

CONTACT & PORTFOLIO

Let's connect to discuss remote growth roles, paid advertising, or Shopify store builds.

WHATSAPP / PHONE
+92 333 0093269
LOCATION & REMOTE AVAILABILITY
Pakistan ➔ UAE, Saudi Arabia & Global Remote

Send a Direct Message